Peng Taiwan Cuisine

Inspired by Taiwanese food culture this restaurant only serves one kind 

of dish. Dumplings filled with meat and vegetables. By entering the store,- 

customers can choose if the want to sit inside or take the meal away.

 All dishes and drinks can be choosen on a menu list. 

Fried, cooked, steamed or deep fried. 

You have the choice and can fill in the blanks.

The buisnisscard is on one side a actual buisnesscard showing all

 the necessary information. On the other hand it is a loyality card. 

if the guest collects 10 Peng stamps he gets the 11. meal for free. 

This is a typical view on a Peng dining table. Customers can shorten

 the waiting period by informing themselves about the Peng philosophy, 

the buisnesscard campaign, social media campaign and Facebook 

as well as the website.

The dumplings can be enjoyed with taiwanese soy sauce, 

rice vinegar, chili-sauce and sliced ginger.

Take away products

Lunchbox that servs enough space for up to 20 dumplings

Beermats have been designed to show all the logos existing

 at the Peng restaurants. 

There is one logo escpecially designed for each product. 

To underline Peng's bright, friendly and positve brand personality 

the clerks wear a bright natural pinny and white shirts.

To establish and present Peng for the shop opening posters

 could be published that also show Peng's personality. 

It should cause interest and curiosity without showing to much

 what this restaurant is all about. 

There is also a Peng homepage existing which only shows the information,

 philosophy, dishes, campaigns and credits. The only clickable icons are, mail, 

Facebook and the social media campaign (cell phone). 

By clicking on the cell phone a new tab will be opened and the viewer will 

now face the Facebook site. That shows the social media campaign.

www.andreaswilliger.de